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3 Things to Do in February to Boost Your Leads as a Small Service-Based Business
January is all about survival mode—wrapping up last year, sorting tax returns, and trying to get back into the swing of things after the festive lull. But February? February is the time to get proactive. If you want more leads, more clients, and more momentum, here are the first three things to focus on this month.
1. Reconnect With Your Network to Boost Your Leads (Without Being Cringe)
Your next client could already know you—but they won’t think of you if you’ve been quiet. Now’s the perfect time to reconnect with past clients, old leads, and even business contacts you’ve lost touch with.
💡 What to do:
Send a genuine, non-salesy message to check in (think “Hey, how’s business going for you?” rather than “Do you want to buy my thing?”).
Share an update on LinkedIn or Instagram—what have you been working on? What insights can you share?
Follow up on past proposals or inquiries that went quiet. People get busy, and a polite nudge can put you back on their radar.
You'll never work alone - when you work with a VA
2. Refresh Your Offer (Or Just How You Talk About It)
When was the last time you looked at your website, services page, or LinkedIn bio with fresh eyes? If you’re offering the same thing in the same way and it’s not landing, it might be time to tweak your messaging to boost your leads organically.
💡 What to do:
Update your website or social media to make it crystal clear who you help and how.
Consider packaging your services differently—can you offer a ‘quick win’ option for hesitant buyers? A retainer for long-term clients?
Test new messaging by talking about your services in a different way. Swap “I do X” for “I help [ideal client] achieve [specific result].”
3. Make It Easy for People to Say Yes
Potential clients might be interested in working with you—but if your booking process is clunky or unclear, they’ll move on. Make it ridiculously easy for someone to take the next step.
💡 What to do:
Add a clear, visible call to action on your website and social media (not just “contact me,” but something specific like “Book a free 15-minute chat”).
Offer a low-risk way for people to experience your work—free resources, a trial session, or a discounted first project.
Follow up with leads quickly. Interest fades fast, so don’t leave potential clients waiting.
Time to Take Action
Leads don’t just happen—they come from being intentional, visible, and easy to work with. Pick one of these actions (or all three!) and start February with momentum.
And as always, if this feels like it'll sit at the bottom of your epically long to-do list and never actually get done then get virtual assistance - it is a decision you will never regret.
A VA can do most of this stuff for you or take on other boring, time-stealing tasks so you can do it with panache! It's up to you how you use a VA but if there's one piece of advice we will stand by it's GET HELP! You never need to struggle to get it all done if someone's there picking it up for you.
Focus on what you're great at this Feb! Get some assistance and boost your leads.
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